Terms of Use

These Terms of Use ("Terms") govern your use of the website operated by Summit Innovations LLC, doing business as Honest Digital ("Honest Digital," "we," "us," or "our").

By accessing or using honestdigitalseo.com and any pages, resources, features, or services available through the website (collectively, the "Website"), you agree to these Terms.

If you do not agree to these Terms, please do not use the Website.

About Honest Digital

Honest Digital is an automotive marketing agency that provides digital marketing services and educational information to dealerships, dealer groups, automotive organizations, and other businesses.

The Website provides information about Honest Digital, our services, research, educational materials, events, and other topics related to automotive marketing.

Use of the Website

You may use the Website for lawful personal or business purposes and in accordance with these Terms.

You agree not to:

  • Use the Website for unlawful, fraudulent, or harmful purposes

  • Attempt to gain unauthorized access to the Website, its systems, or related networks

  • Interfere with the operation or security of the Website

  • Introduce viruses, malicious code, or other harmful technology

  • Use automated systems to scrape, copy, extract, or reproduce Website content without our permission

  • Impersonate another person or organization

  • Submit false or misleading information through our forms

  • Use the Website in a way that violates the rights of Honest Digital or any third party

  • Copy, reproduce, distribute, sell, license, or commercially exploit our content except as expressly permitted by us

We may restrict or terminate access to the Website if we reasonably believe these Terms have been violated.

Intellectual Property

Unless otherwise stated, the Website and its content are owned by Summit Innovations LLC or used with permission.

This includes, without limitation:

  • Text and written content

  • Articles and educational resources

  • Research and reports

  • Guides and playbooks

  • Graphics and designs

  • Videos and webinar materials

  • Presentations

  • Case studies

  • Logos and branding

  • Website design and layout

  • Other original materials

These materials are protected by copyright, trademark, and other intellectual property laws.

You may view and use publicly available Website content for your own legitimate informational and business purposes.

You may not reproduce, republish, distribute, modify, sell, license, or commercially exploit our content without prior written permission unless applicable law expressly permits the use.

Downloading a resource from our Website does not transfer ownership of that resource or the intellectual property rights associated with it.

Educational and Informational Content

Content on the Website is provided for general informational and educational purposes.

Our articles, reports, playbooks, webinars, case studies, research, and other materials may discuss search engine optimization, generative engine optimization, advertising, marketing strategy, website performance, and related topics.

Digital marketing platforms, search engines, algorithms, technologies, regulations, and industry practices change frequently. We therefore cannot guarantee that all information on the Website will remain current, complete, or applicable to every business.

Nothing on the Website should be considered legal, financial, accounting, or other professional advice outside the scope of the marketing services we provide.

You are responsible for evaluating whether information on the Website is appropriate for your circumstances.

No Guarantee of Results

Marketing performance depends on many factors outside Honest Digital's control.

Examples, case studies, research findings, rankings, traffic results, lead results, advertising performance, or other outcomes discussed on the Website do not guarantee that another business will achieve the same or similar results.

We do not guarantee specific rankings, traffic levels, leads, sales, revenue, advertising performance, visibility in artificial intelligence platforms, or other marketing outcomes based on your use of the Website or its content.

Any services provided to clients are governed by the applicable client agreement, not these Terms, to the extent there is a conflict between the two.

Forms, Downloads, and Registrations

The Website may allow you to:

  • Contact us

  • Request information

  • Subscribe to communications

  • Register for webinars or events

  • Download guides, reports, playbooks, or other resources

  • Request a consultation or other service

You agree to provide accurate information when using these features.

Information submitted through the Website is handled in accordance with our Privacy Policy.

Email and Marketing Communications

If you subscribe to our newsletter, download certain resources, register for an event, request information, or otherwise consent to receive marketing communications, we may send you emails about Honest Digital, our services, research, events, educational materials, and related topics.

You may unsubscribe from marketing emails at any time using the unsubscribe link provided in those communications.

Purchases and Paid Offerings

We may offer products, services, events, subscriptions, downloads, or other paid offerings through the Website in the future.

Additional terms, pricing, payment requirements, refund policies, or other conditions may apply to those purchases. If additional terms are presented at the time of purchase, those terms will become part of your agreement with us for that transaction.

We reserve the right to change or discontinue products, services, features, and pricing at any time, subject to applicable law and existing contractual obligations.

Third-Party Websites and Services

The Website may contain links to third-party websites, services, tools, social networks, or other resources.

We provide these links for convenience and informational purposes. Honest Digital does not control and is not responsible for third-party websites, their content, availability, security, products, services, or privacy practices.

Your use of third-party websites and services is subject to their own terms and policies.

Website Availability

We work to keep the Website available and functioning properly, but we do not guarantee uninterrupted or error-free access.

We may modify, suspend, remove, or discontinue any part of the Website at any time. We are not responsible for interruptions caused by maintenance, technical problems, third-party providers, internet outages, security incidents, or circumstances outside our reasonable control.

Disclaimer of Warranties

To the fullest extent permitted by applicable law, the Website and its content are provided on an "as is" and "as available" basis.

We make no warranties, express or implied, regarding the Website or its content, including warranties of accuracy, completeness, reliability, availability, merchantability, fitness for a particular purpose, or non-infringement.

Some jurisdictions do not allow certain warranty exclusions, so some of these exclusions may not apply to you.

Limitation of Liability

To the fullest extent permitted by applicable law, Summit Innovations LLC, Honest Digital, and their owners, officers, employees, contractors, affiliates, and agents will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from or related to your use of, or inability to use, the Website or its content.

This includes, without limitation, loss of profits, revenue, data, business opportunities, goodwill, or other intangible losses.

To the extent liability cannot be excluded under applicable law, our liability will be limited to the maximum extent permitted by law.

Indemnification

To the extent permitted by applicable law, you agree to indemnify and hold harmless Summit Innovations LLC, Honest Digital, and their officers, employees, agents, and affiliates from claims, damages, liabilities, losses, and expenses arising from your unlawful use of the Website, your violation of these Terms, or your infringement of the rights of another person or entity.

Dispute Resolution

Application of This Section

This section governs any dispute, claim, or controversy arising under or relating to these Terms, the Website, or any related communications or interactions between you and Honest Digital (each, a "Dispute"). This section applies regardless of whether the Dispute arises in contract, tort, statute, or any other legal theory.

As used in this section, "Claimant" means the party asserting a Dispute, and "Respondent" means the party against whom a Dispute is asserted.

Pre-Dispute Notice Requirements

Before initiating any formal dispute resolution process under this section, Claimant must send Respondent a detailed written notice of the Dispute.

Notices to Honest Digital must be sent by email to email@honestdigitalseo.com or by certified mail to:

Summit Innovations LLC d/b/a Honest Digital
4 Long Shoals Rd Ste B #603
Arden, NC 28704
United States

The notice must include:

  • Claimant's full legal name and current postal address;

  • All email addresses Claimant has used in connection with the Website;

  • The specific date or dates on which Claimant accessed the Website that form the basis of the Dispute;

  • The specific URL or URLs accessed;

  • The approximate timestamps of the access;

  • The device type, operating system, and browser used;

  • The IP address or addresses used to access the Website, if known to Claimant;

  • A factual basis for Claimant's standing to bring the Dispute;

  • A specific description of the conduct alleged and the harm alleged;

  • The legal theory or theories on which the Dispute is based;

  • The nature of Claimant's fee arrangement with counsel, if any, including whether the representation is on a contingency, fee-sharing, referral, or hourly basis, the applicable rate or percentage, and the identity of any third party providing funding or financing in connection with the Dispute; and

  • A list of all claims, demands, formal complaints, or arbitration proceedings filed by Claimant within the preceding 24 months that assert substantively similar legal theories or arise from substantively similar conduct, including the names of respondents and the disposition of each.

A notice that omits any of the foregoing is procedurally deficient. The dispute resolution timelines under this section will not begin until a compliant notice is received.

The disclosures regarding counsel arrangements and similar previous claims are intended to enable good-faith assessment of the Dispute and to enable any arbitrator to screen for fraud, abuse, or improper purpose.

Informal Resolution Period

Within 60 days after Respondent receives a compliant notice, the parties will engage in informal resolution discussions.

These discussions will include at least two principal-level meetings, each attended by a principal of Claimant and a principal of Respondent. The parties will coordinate scheduling in good faith, with Respondent making available a reasonable selection of dates during the 60-day period and Claimant selecting from those dates.

Meetings may be conducted by video conference. Claimant may be accompanied by counsel or an authorized representative.

Failure of Claimant to participate in good faith in the required meetings is a material procedural defect, and no arbitration may be commenced unless and until this requirement has been satisfied or expressly waived in writing by Respondent.

Binding Arbitration

Any Dispute that is not resolved through the pre-dispute notice and informal resolution process described above will be resolved exclusively by binding arbitration administered by [American Arbitration Association ("AAA")] under [its then-current Consumer Arbitration Rules].

Filings with any other arbitration provider will be considered procedurally deficient and will not commence the arbitration.

The arbitration will be conducted by a single arbitrator. The venue for any in-person component of the arbitration will be selected by Respondent, provided that the venue is reasonably convenient to Claimant. Either party may elect to participate through video proceedings.

Pre-Merits Review for Good Faith

Before considering the merits of a Dispute, the arbitrator may consider, on the arbitrator's own motion or on the motion of either party, whether the Dispute was brought in good faith or shows indications of fraud, abuse, or improper purpose.

In making this determination, the arbitrator may consider:

  • The information provided in the pre-dispute notice;

  • The specificity and accuracy of that notice;

  • The parties' conduct during the informal resolution process;

  • The existence of substantively similar claims previously filed by Claimant or Claimant's counsel; and

  • Any other information relevant to whether the Dispute was brought in good faith.

If the arbitrator finds, by a preponderance of the evidence, that the Dispute was brought in bad faith or for an improper purpose, the arbitrator may dismiss the Dispute and award reasonable fees and costs to Respondent, in each case to the maximum extent permitted by applicable law and the rules of the arbitration provider.

This provision is intended to permit screening for fraud and abuse and does not limit Claimant's ability to assert a good-faith Dispute on the merits.

Costs and Fees

Each party will bear its own attorneys' fees and costs except as otherwise provided by these Terms or required by applicable law.

To the maximum extent permitted by applicable law and the rules of the arbitration provider, Claimant will be responsible for the costs and fees associated with the arbitration. In all cases, allocation of arbitration fees will comply with any consumer-protection requirements imposed by the arbitration provider's applicable rules.

Class-Action Waiver

Each party may bring claims against the other only in that party's individual capacity and not as a plaintiff or class member in any purported class, collective, consolidated, or representative action.

The arbitrator may not consolidate more than one party's claims and may not preside over any form of representative or class proceeding.

If any portion of this class-action waiver is found unenforceable with respect to a particular Dispute, that Dispute will proceed in a court of competent jurisdiction, subject to the other applicable provisions of these Terms. The arbitration provisions of this section will be null and void solely with respect to that Dispute.

The class-action waiver is non-severable from the arbitration agreement.

Carve-Outs From Arbitration

Notwithstanding the foregoing, either party may bring an action in a court of competent jurisdiction in North Carolina for:

  • Injunctive or other equitable relief intended to prevent or stop infringement, misappropriation, or unauthorized use of intellectual property;

  • Collection of undisputed amounts due; or

  • Any other claim that, as a matter of law, may not be subject to pre-dispute arbitration.

The existence of such a court action will not affect the parties' obligations under the other dispute-resolution provisions with respect to any other Dispute.

Survival

The pre-dispute notice, informal resolution, arbitration, class-action waiver, costs and fees, and related dispute-resolution obligations survive termination of these Terms.

Governing Law and Venue

These Terms and any Dispute will be governed by the substantive laws of the State of North Carolina, without regard to North Carolina's conflict-of-laws principles.

Any Dispute that is not subject to arbitration under this section, or that is permitted to proceed in court for any other reason, will be brought exclusively in the state or federal courts located in or having jurisdiction over Buncombe County, North Carolina.

Each party consents to the personal jurisdiction and venue of those courts and waives any objection based on inconvenient forum or lack of personal jurisdiction, except where applicable law provides otherwise.

Severability

If any provision of this Dispute Resolution section is held unenforceable, the unenforceable provision will be severed and the remaining provisions will remain in full force and effect, except that the class-action waiver is non-severable from the arbitration agreement as described above.

Where any provision is held unenforceable only in part, it will be enforced to the maximum extent permitted by applicable law.

Changes to These Terms

We may update these Terms periodically.

When we make changes, we will update the "Last Updated" date at the top of this page. Your continued use of the Website after revised Terms become effective constitutes acceptance of those Terms to the extent permitted by applicable law.

Severability

If any provision of these Terms is determined to be invalid or unenforceable, the remaining provisions will remain in effect to the fullest extent permitted by law.

Entire Agreement

These Terms, together with our Privacy Policy and any other terms expressly applicable to a particular Website feature, constitute the agreement between you and Honest Digital regarding your use of the Website.

Separate agreements governing services provided to Honest Digital clients remain subject to their own terms.

Contact Us

Questions about these Terms may be sent to:

Summit Innovations LLC d/b/a Honest Digital
4 Long Shoals Rd Ste B #603
Arden, NC 28704
United States

Email: email@honestseodigital.com